At the beginning of 2018, Cape Town faced the very real prospect of becoming the first major city in the world to run out of water. City officials responded by dramatically increasing the cost of water to residents, fining anyone caught wasting water, and penalizing households that exceeded their daily 50-liter-per-person quota by installing water management devices that restricted the flow to their properties. Yet despite these restrictions, the Cape Town-based bottlers of Coca-Cola continued using at least 44 million liters of water a month without ever being penalized.
FIJ grantee Raymond Joseph and co-author Steve Kretzmann investigated Coca-Cola’s efforts to ignore water restrictions and skirt penalties for GroundUp.
Capetonians living under unprecedented water restrictions limiting them to 50l per person per day in early 2018, descended on the city’s natural springs to collect water to supplement their municipal water use. Photo: Steve Kretzmann